A little while ago I had an email in my account from a service I had forgotten about for a long time. It was Kontera, my in-text advertising program I had signed up with in January 2009. They were letting me know that they had paid me $107.29 in USD for the advertising on my sites http://www.mybeachdecor.com and http://www.healthydietweightloss.com. WOW! Happy Day!
Then I looked back to see for what time frame this payment really was. Yep, you guessed it, it was for the time from when I signed up (January 2009) to July 2010. That makes it 1 1/2 years, or 18 months. Spread the payment out over 18 months and it means I earned not quite $6 per month with Kontera. Whoopidoo!
Well, to be honest, whilst it seems very disappointing on first glance, it is still money I earned for doing absolutely nothing extra, just by installing Kontera In-Text Advertising on my blog. So as “bad” as the payout seems, I think it’s worth adding some In-Text Advertising to monetize your blog.
What exactly is in-text advertising? Well, have you ever seen a website where some of the words are underlined, or maybe dotted, highlighted in blue, and when you hover over them you get a little window pop up with some related information? (Have a look at my site about Lighthouse Home Decor you can see it there).
What you will have to consider is whether the extra advertising on your blog will actually turn people off. If you have a very loyal readers base or customer base, it might actually annoy them if there are too many links that point them away from your site.
There are quite a few different companies out there that offer this service. Opinions on these services differ quite a lot. Some Affiliate Marketers don’t seem to like Kontera, but swear by InfoLinks, – they seem to be paying out at a better rate. There are some others, but I have not investigated them yet.
What I have decided to do is to stop Kontera for now and sign up with Infolinks. I want to see for myself whether there is a big difference in the payout and service. I remember, what I don’t like about Kontera is that you can never look back more than 6 months for your earnings. Which makes it a bit difficult if it takes you more than 6 months to earn up to your payout threshold. So after about 6 months, whenever I wanted to know the total earned in my account, I had to email Kontera and request a figure. Which was a real pain in the butt.
Both companies have a payment threshold of $50 and pay straight into your paypal account.
So, if you are thinking of monetizing your blog or site, have a think about In-Text Advertising.
I would like to know also whether any of you have experience with this, and how your success rate is/was. Which company do you prefer? Do you know of others that might be better? Let me know!
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