Keyword Marketing Research – How to pick a winner

September 27, 2008 | By | 16 Replies More

One thing that every good internet marketer should have down pat is Keyword Marketing Research. Keywords are the center of all Internet Marketing. They are what people who browse the Internet type into the search box to find information on that topic.

If you do your keyword marketing research right, you can generate a lot of traffic (visitors) for your websites, and we all know the more traffic the more chance of a sale!

What I found out doing my trial and error Internet journey was the following:

If you find keywords or keyword phrases (2+ words) that have more than 500 searches a month, and have less than 200,000 competitive websites on Google, you have got a great keyword and can pretty much count on ranking high on Google’s Search Results pages.

Check with Google’s External keyword tool for the amount of searches your chosen keyword (phrase) gets. If it’s more than 500 that’s great (the more, the better!).

Then head over to Google.com and type in your keyword within quotation marks and hit “search”. On the results page in the top right hand corner you will see how many websites there are competing for this particular keyword. If it’s under 200,000, you have got a winner!

Keyword HuntingUse these keywords to create squidoo lenses, or do your blog posts (guess which keyword my “keyword” is for this post! – You guessed it: “Keyword Marketing Research”!), or articles and the likes. Over time, they should create a nice and steady flow of visitors to your sites.

Happy keyword hunting!

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Category: Keyword Marketing Research, My Internet Marketing Progress

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  1. Nicolas says:

    G’day Petra!
    Great article on Keyword Marketing Search you published there!
    I will sure give it a try as it seems to be working well for you, you were on the top of the list when I keyworded ‘john thornhil masteclass/blogs’…Loks like you are well ahead and I sure will be a frequent visitor of your blog, as I enjoyed its content.
    Keep it up, Petra!
    Cheers,
    Nick
    nicolasbaron.com

    • Petra Weiss says:

      @Nicholas, thanks so much for the nice comment! My keyword marketing research does pay off – not always, but sometimes. :)

  2. web dizajn says:

    Petra Weiss,

    Yes tool https://adwords.google.com/select/KeywordToolExternal is very useful to find the most competitive keyword phrases, but it isnโ€™t only what you need to do. This tool only shows what we think which keyword phrases are competitive likely.

    But another tool is very useful too it is http://www.google.com/sktool and it is complementary tool to first mentioned. This tool shows keyword phrases ordered like top list of any existing web page or web site which is relevant and related to desired keyword phrases.

    I use these both tools and I have great ranking placement of my keyword phrases at google SERP-s.

    • Petra Weiss says:

      @Web dizajn, great info here! Thanks for telling us about this (I believe new?) search tool from Google. I will have to go and check it out!

  3. Couldn’t help but notice the scratchback top links widget in your sidebar. I once read somewhere that google penalizes users of Widgetbucks and Scratchback,which was why I had the former removed.
    .-= Udegbunam [email protected] Blogging and Make Money Online Tips´s last blog ..How To Upgrade Your WordPress Blog In 30 minutes =-.

  4. @Petra: I wasn’t refering to adsense not being compatible with scratchback. What I wsa trying to say is that sometime ago, I read taht google stripped blogs with scratchback and widgetbucks of their page ranks. It’s been almost 2 months since I read that article and I can’t remember the reason they gave for google’s action. Just wanted to alert you anyway.

    P.S: You need to add nofollow to your continue reading links or else you’ll ranking in google for continue reading. Cheers and hope you got your username and password for the IM Megapack. Thanks for the comments
    .-= Udegbunam Chukwudi´s last blog ..How To Upgrade Your WordPress Blog In 30 minutes =-.

    • Petra Weiss says:

      @Udegbunam, thanks, yes, I got everything all right :) I installed Scratchback back in early April, and I haven’t had anything happen with my PR since. But I will keep it in mind, thanks! And about “continue reading” – wouldn’t be too bad now, would it? More visitors…. ๐Ÿ˜‰

  5. @Petra: I doubt if anybody will be googling “Continue Reading”. Anyway I finally managed to find a plug-in that fixes this issue in two simple steps. Download and Activate Custom More Link go the Custom More Link under settings in your wordpress dashboard. Change the default code to %linktext% save it and check to see the effect on your read more link.
    Take care.
    .-= Udegbunam Chukwudi´s last blog ..Top 10 Ways Nigerians Make Money Online =-.

    • Petra Weiss says:

      @Udegbunam, I was joking, I hope you realized that (otherwise you must think I lack in the brain department ๐Ÿ˜ฎ ) Thanks for sharing the plugin!

  6. @Petra: LMAO. We all have blonde moments and no I don’t think you lack in the brain department.LOL

  7. Rob says:

    I’m trying some searches and under 200,000 seems kind of hard, although I haven’t tried a whole lot of key phrases. Another thing to consider would also be not just the number of competitors but the competitors themselves. If you have some extremely hard competing sites to go against, then it will be hard to beat them in rankings. So researching the competing sites themselves is also a good idea.

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