Hi all, I know I have been neglecting this site – and all my others, too.
It has just been so busy in my life lately, my partner and me are running several “offline” businesses, and I am trying to bring all the paperwork up to date, because we are soooo far behind it’s not funny. So whenever I am not at my TAFE college studying bookkeeping, I am sifting through piles of paperwork and purchase dockets trying to make sense of it all. In between I do all the stuff around the house (boooooring….) and take the dogs for long walks at the beach for relaxation (much needed!). In my other little free time I take care of the kids (slowly growing up, but still in need of lots of Mama ) and occasionally meet my friends (yes, I too do socialize!).
With the result that at night, when in the past I sat down to take care of my blogs and learning about Internet Marketing, I am just so tired once the kids are in bed that I fall asleep in front of the TV!!!! I guess it’s a little burn-out syndrome….
So that’s why you have been missing out big time!
Never mind, I will eventually get back into it. But for today I wanted to talk about one of the first steps you have to do when you are starting out with affiliate marketing, and that is “joining affiliate programs”.
When I started my very first website in February 2008 (Beach Decor), I had no idea about nothing. I was being taught by a company over the phone once a week, got homework and just had to build the website step by step, including writing content for the pages and – you guessed it – joining affiliate programs to promote products on my new site.
So I jumped right in and searched high and low for affiliate programs that fitted with my beachy decor theme. I was so excited by it all that I ended up joining 16 +/- different affiliate programs and plastering links to them all over my site. Mind you, the site did not look spammy or overstuffed or anything like that, I just had different programs for different pages on my site, depending what the theme was. It actually came together quite nicely!
Since those early days I have not touched the site too much apart from adding a page here and there, changing some “Feature Items” and adding a blog post occasionally.
But the other day I sat down and had a think about how successful this site has been, and what kind of results I have had with the different programs, and what I could do to improve my site. And when I looked at my affiliate programs and their performance, I have to say it was a bit of an “AHA” moment.
There are only very few programs that have made me consistent sales and brought in consistent affiliate commissions. There are quite a few that have not had ONE sale in the past 2 1/2 years, not ONE! Even though when I look at the statistics they have had quite a good visitor turnout. And then there are some that have made some sales, but don’t seem to be able to reach the payment threshold that’s been put in place.
So what does that mean?
I think that one of life’s principles also applies to Affiliate Marketing: If you want to be successful, you must focus and concentrate your efforts, instead of spreading yourself too far and wide. Meaning, if you put all your efforts into a few select affiliate programs and promote their products on your site, you are more likely to receive more commissions more easily, and faster, than if you have your efforts spread out over too many.
If I had made the few sales that my “minor” programs have made through one of my better going programs, I would have reaped the rewards already! Instead, I might have to forgo the money I have earned in these programs, as I don’t think I can wait another 5 years before I make the next sale!
I hope you get what I am trying to say here. Just work out which programs will suit your site, sign up and then stay true to those few select ones, don’t get carried away because you see another great site with an affiliate program attached where you could possibly sell something on your site.
I found that if you have a site which might promote products in several different areas it will be best to join one of the bigger networks like Amazon, Commission Junction, Linkshare or Shareasale (this is my favorite right now, it’s made me a few really good sales lately 😉 ). They have a huge array of different businesses within their system which you can promote (apart from Amazon, but they just have every product under the sun…), and every sale you make will be thrown together in the one pot. Easier to track, and a quicker way to get a payout, for sure!
So, time for me to start working on overhauling my Beach Theme Home Decor site!
Please, let me know what you think.
Well, I have been working overtime tonight (it’s 10pm…), so I am off to bed!!! Ready for an early paperwork start tomorrow…. Nite Nite…
Category: affiliate programs