If you have been following me along you will know that I have – after many different approaches – finally settled on building niche websites as my way of earning money through the Internet. I have literally come full circle. In February/March 2008 I learned how to build my first niche website from absolute scratch, as a total beginner, and that site is, to this day, my biggest earner when it comes to making money as an Affiliate Marketer. It’s, of course, Beach Decor.
Now, when I say it is my biggest earner, that doesn’t mean much, really. I have been going along at an extremely slow pace over the past 2 years, if I can spend 1/2 hour a day on my Internet Marketing it’s already a lot (and that includes learning about new stuff!). So my site on Beach Decor still earns me around $150/month and has been doing so for the past year or so. But – earnings haven’t gone up. Unfortunately. Even though I have been doing a little bit of work on the site occasionally. Hm. Why?
Well, the thing is this: Pretty much all the time when I did my link building for the site, I concentrated on building backlinks to my home page. Every directory submission, every link exchange, most comments I left, I had them all pointing to my home page. Which is ok – I have been on page 1 of Google’s SERP’s for quite a while for my main keyword “Beach Theme Home Decor”, and am getting really steady traffic from it.
But at the same time I have forgotten about the other pages on my website, the pages that have also been built around specific keywords to be able to achieve good Google rankings in the SERP’s (what else do we do keyword research for???). So, here I have a website with a few pages centered around keywords that could potentially bring in a lot of traffic, but I have completely neglected building backlinks to those pages.
Because that is what a good Internet Marketer should do who takes care of his niche site: Build backlinks to all of his pages to get the most out of potential traffic.
I want to show you something; it is a few screenshots I have taken from my SEOQuake Toolbar to show you what kind of difference in links built back to my sites pages there is:
(All these screen shots have been taken with the software “Jing” which I absolutely love it’s so easy to handle!)
As you can see, my home page has by far the most backlinks and thus ranks the best out of all my pages. Some of my pages have only 2 or 4 backlinks pointing directly to them, one or two might even have none! So it is no wonder that they do not rank for the keywords that I had originally designed them for…
So what I have decided to do now is to try and get the other pages of my site that is already doing ok to rank better by starting to build backlinks to them. Instead of building all the links to my home page, I will concentrate of getting backlinks to my internal pages, if possible with the anchor text being the actual keyword. This should, over time, increase the visibility of those pages in the SERP’s and start to bring in some extra search engine traffic through these keywords.
The reason for the earnings of my site not increasing in revenue is simply because there is only a certain number of people searching for “Beach Decor” or “Beach Theme Home Decor”, and I am getting all the traffic I can already from it. But I am not getting any traffic for my other keywords yet as they are not high up in the SERP’s yet, and that is due to the fact that I have very much neglected link building to those pages.
Building backlinks is a tedious process, especially if you do it yourself. But as boring it is, it is a vital – if not the most important – task if you want your websites to be successful and visible on the Internet. The more backlinks a site (or page 😉 ) has, the more value Google will put on it, generally, and the better it will rank.
So, even if it is one of the least exciting processes in the adventure of earning money online, I urge you not to forget your link building, especially also to any internal pages you might have within your website or blog, to reach it’s full potential.